With more brands applying multi-sensory strategies, marketers are leveraging our sense of smell to tap into memories and aspirations. But there’s much more to scent branding than simply perfuming a physical space.

Health and sustainability are two of our most basic needs. And a healthier, more sustainable building has far-reaching impacts to the quality of occupant experience, the reduction of environmental stressors, and cost savings.

In response to COVID-19, the real estate industry is shifting its focus away from scoring top energy and environmental ratings to improving the human experience.